With today’s rising cost of living, it’s understandable that we all want the best possible price on what we purchase, and jewellery purchasing is no exception. Often in our search for the least expensive value, we trade off on quality for quantity, opting for cast jewellery instead of bespoke, handmade jewellery pieces. So why is it better to purchase a handmade item of jewellery rather than cast?

There are many reasons, but the most important and simple reason is longevity. Handmade jewellery is naturally stronger as the metal used is hardened through the processes of rolling, shaping, hammering and bending, in the same way a blacksmith of olde would forge and handmake tools and weapons. Casting jewellery through the process of wax moulding involves none of these processes, so the longevity of your jewellery purchase is halved and will be prone to frequent repairs & upkeep.

A handmade article of jewellery is unique in that it is a piece of bespoke art, created specifically for the individual client’s taste, and every aspect of that piece is individually handcrafted. A single piece of jewellery can take’s hours, days, even weeks to complete and requires a highly-skilled & trained goldsmith to reach the level of craftsmanship required to manufacture a handmade piece of jewellery. It is easier to make changes as the goldsmith progresses in production which isn’t an option in a cast piece of jewellery. Jewellery designers and master goldsmiths work closely together, along with their clients, to painstakingly create each unique custom design.

Handmade fine jewellery is a product of knowledge, creativity, artistry, skill, time and patience, all accumulated into making each piece of jewellery unique and irreplaceable.
In this lies its true value. At Brettland Poulsen, we manufacture and design all our jewellery inhouse, on our premises. We have one on one meetings with our clients, building life-long professional relationships, and they return to us time and time again, generation after generation.

“If you don’t know jewellery, know the jeweller.” – Warren Buffett